Where is our color?

Caregiver-colors-170x1024Pink is everywhere this month. On napkins, coffee cups, sneakers… It’s a jaw-droppingly effective campaign to raise awareness of breast cancer and recognize those affected by the terrible disease. Years ago, the topic of breast cancer was deemed unsavory because drew attention to (gasp!) the female body. But countless organizations have worked to dismantle the taboo and have undoubtedly saved many lives from the grips of cancer in the process.

But October, colored pink, is calling attention to the absence of another issue– a silent crisis that isn’t taboo, but simply is not discussed. Caregiving. Where is our color?

Take a look at the numbers:

1.2 million people are living with HIV in the United States of America.

2011, there were more than 2.6 million breast cancer survivors in the US.

About 1 in 8 U.S. women (just under 12%) will develop invasive breast cancer over the course of her lifetime.

In 2009, 599,413 people died of heart disease and 79,003 from Alzheimer’s disease.

Compare those numbers to this:

Almost 1 in 3 Americans provides some kind of caregiving support to a loved one. That’s more than 65 million people.

Advocating for caregivers starts with raising awareness. Ribbons give us a visualization of those affected by disease or circumstance. Can you even imagine the impact of 65 million caregivers proudly displaying their colors?

How will you be represented?

Click on the camera icon to preview the color scheme

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