Photo credit: James Cridland
Well, 35 suns have risen and set since our first foray into online crowdfunding for caregivers.
Encompassed by fun, frustration, inspired brainstorming and plenty of lessons learned—I’m grateful for the experience. The campaign was a rewarding opportunity, as it asked me to look deeper at our organization and present to the public with fresh eyes, a clear message about the nature of our work.
With little experience crafting a promotional video, Allie and I took it upon ourselves to storyboard, script and sequence a piece that felt honest and appealing. After scrapping our first video the night before our planned launch date, I realized knowing something and sharing it are two entirely different balls of wax.
After a dozen more calls with our editor we produced something that felt more accurate and telling.
Our online fundraising platform, Indiegogo.com was terrific and I highly recommend it to anyone looking to raise capital for a good cause (or even a broken tooth). The user interface was incredibly straightforward and the mysterious “GoGo Factor,” (a weighted algorithm based on user participation that determines which campaigns get featured on the Indiegogo homepage) kept us motivated to think up new and creative ways to spur new donations.
Why our promotion for the seventh daily donator to select me filmed getting pied in the face, didn’t pan out, I’m still befuddled…
We put fourth our best efforts and received some generous help.
While we didn’t reach our end goal of $35,000, our $9,700 was an incredible display of the generosity from the people in your own community. From our own friends, family, colleagues and neighbors, caregivers and strangers, I was blown away by the touching personal messages we received, donations gifted and social sharing this campaign prompted.
The overall response to our appeal for support was extremely positive but we also ruffled a few feathers.
Money can be a sensitive subject for caregivers who devote a great deal of it to those they provide for and asking for a contribution understandably made some caregivers uncomfortable. I want to take this moment to publicly apologize to those caregivers: we never want our users to be indebted to our site in any way.
We’re committed to ensuring the community space we’ve created at The Caregiver Space will always be free.
As we make steps to ensure the company’s fiscal sustainability while we await IRS 501(c)(3) non-profit, tax-exempt status (which will allow us access to outside funding, sponsorships and grants) we needed to ask our community to pitch in because we don’t want to wait to expand and deepen the scope of what this site offers.